Collaboration with influencers has become one of the most popular strategies in digital promotion.
It allows brands to reach their followers through the recommendations of influential people.
Influencers publish posts that boost engagement in a service.
The essential advantage of this approach is its genuine communication.
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Followers tend to engage more actively to personal stories than to standard advertising.
Marketers can effectively select influencers to target the right audience.
A strategic influencer marketing campaign strengthens reputation.
As a result, this form of promotion has become an integral part of digital communication.
