Marketing through opinion leaders has become one of the key strategies in online promotion.
It allows organizations to connect with their audience through the voice of content creators.
Influencers publish posts that inspire trust in a service.
The main advantage of this approach is its natural tone.
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People tend to respond more actively to real messages than to traditional advertising.
Marketers can carefully identify influencers to target the right group.
A well-planned influencer marketing campaign strengthens reputation.
As a result, this type of promotion has become an important part of modern marketing. |
