Marketing through opinion leaders has become one of the most popular approaches in modern promotion.
It allows brands to build relationships with their followers through the voice of public figures.
Influencers produce posts that create interest in a brand.
The key advantage of this approach is its genuine communication.
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Users tend to engage more actively to personal recommendations than to standard advertising.
Companies can strategically identify influencers to target the right group.
A thought-out influencer marketing campaign enhances visibility.
As a result, this form of promotion has become an important part of brand strategy. |
